Bringing financing to small businesses.
Froda Embedded is an embedded finance platform that allows fintechs, banks, platforms, payment service providers and other companies serving small businesses to integrate financing solutions into their existing platforms.
Since 2015, we’ve worked to make financing more easily accessible for small businesses, by developing solutions tailored to their needs. With Froda Embedded, you can leverage our platform to bring financing to your customers, under your own brand and without having to become a lender.
Grow your business by giving your customers access to the financing they need to grow theirs. And join us in building a future where financing easily available for small businesses.
When small businesses succeed. Everyone succeeds.
Small businesses are the backbone of our economies. They create jobs, spark innovation and keep society moving. Yet they’ve been mostly overlooked by traditional finance.
Despite driving real growth, small businesses still struggle to access the financing they need. In Europe alone, the SME financing gap exceeds €400 billion – not because the demand isn’t there, but because the system wasn’t built for them.
Solving the financing gap is in everyone’s interest, and embedded financing allows us to do so. By integrating financing into services small businesses already use – it becomes more accessible than ever for them.
It's a win-win-win that's too good to pass on.
Our mission
Make financing easily available to small businesses, to the best possible terms.
We believe small businesses not only deserve better access to financing, but access to better financing. That’s why we’ve built fast, seamless and easy to use solutions – tailored to the needs of SMEs. By enabling partners to integrate our solutions and offer them to their customers, we’re reshaping how small businesses access financing – making sure every business owner has the opportunity to invest and grow their businesses.

More access
An automatic process built on data and digital distribution allows us to serve more small businesses.

More inclusion
No manual steps means no risk for bias. Ensuring SMEs are assessed on performance and nothing else.

More growth
Financing enables SMEs to grow. That's why our customers grows 12x faster than the average SME grows.
Our history
It didn’t start with a platform. The platform completes what we started. Over a decade ago, we saw a gap in the market. SME financing was broken, and small businesses weren’t getting the experience they deserved, or access they needed. No one really did anything to fix it – but we set out to change that.
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