Redefining financing.
One integration at a time.

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Empowering small businesses with financing

We’re on a mission to make financing easily accessible for small businesses by building seamless financing solutions that meet them where they are. Since 2015, we’ve helped thousands of SMEs access the financing they need to grow – both through our own platform or through partners.

Split already made purchases into installments
Bringing financing to small businesses.
Froda Embedded is an embedded finance platform that allows fintechs, banks, platforms, payment service providers and other companies serving small businesses to integrate financing solutions into their existing platforms.

Since 2015, we’ve worked to make financing more easily accessible for small businesses, by developing solutions tailored to their needs. With Froda Embedded, you can leverage our platform to bring financing to your customers, under your own brand and without having to become a lender.

Grow your business by giving your customers access to the financing they need to grow theirs. And join us in building a future where financing easily available for small businesses.
Who we work with
When small businesses succeed. Everyone succeeds.
‍Small businesses are the backbone of our economies. They create jobs, spark innovation and keep society moving. Yet they’ve been mostly overlooked by traditional finance.

Despite driving real growth, small businesses still struggle to access the financing they need. In Europe alone, the SME financing gap exceeds €400 billion – not because the demand isn’t there, but because the system wasn’t built for them.

Solving the financing gap is in everyone’s interest, and embedded financing allows us to do so. By integrating financing into services small businesses already use – it becomes more accessible than ever for them. 

It's a win-win-win that's too good to pass on.

Our mission
Make financing easily available to small businesses, to the best possible terms.

We believe small businesses not only deserve better access to financing, but access to better financing. That’s why we’ve built fast, seamless and easy to use solutions – tailored to the needs of SMEs. By enabling partners to integrate our solutions and offer them to their customers, we’re reshaping how small businesses access financing – making sure every business owner has the opportunity to invest and grow their businesses.
More access
An automatic process built on data and digital distribution allows us to serve more small businesses.
More inclusion
No manual steps means no risk for bias. Ensuring SMEs are assessed on performance and nothing else.
More growth
Financing enables SMEs to grow. That's why our customers grows 12x faster than the average SME grows.

Financing shouldn’t be reserved for the few. It should be built for the many. Small businesses are the backbone of our economy, yet most financing systems were never built with them in mind. We're working hard to change that. And to give small businesses owners access to financing – regardless of who they are.

To SME Impact
Our history
It didn’t start with a platform. The platform completes what we started. Over a decade ago, we saw a gap in the market. SME financing was broken, and small businesses weren’t getting the experience they deserved, or access they needed. No one really did anything to fix it – but we set out to change that. 
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Join the Froda Embedded team and make a difference for small and
medium-sized businesses. And have fun while doing so.

To Career
101
Colleagues
STO
Locations
2015
Founded in

Turn an obstacle into an opportunity

Turn obstacles into opportunities
Empower your customers to succeed while making a positive impact.
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Address the €400 billion SME financing gap in Europe
The financing gap negatively impacts both business owners and society. However, it also represents a significant opportunity. We provide you with the tools to seize it.
Financing demand far outweighs supply
Europe has 25 million SMEs. They are far from ideal loan candidates for typical lenders. As a result, many struggle to access financing when they need it.

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a personalized demo

Discover how Embedded can support your business and get a better understanding on why you should offer financing to your customers.
Added revenue stream
Increased engagement
Reduced churn
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